![]() ![]() I am proud to be associated with Indian Democratic Design and this emerging movement. “It doesn’t come as a surprise to me to see that Indian designers and engineers share the same ideals we had at IKEA. Marcus Engman, former Head of Design at IKEA spoke at the launch about how democratic design principles at IKEA complement Indian Democratic Design and how both reinforce the viability and sustainability of building great, affordable product that can scale to the masses. Whether it’s an app for rideshare, affordable hotels, payment systems, cloud software - or even great-tasting beer - this design and development approach, focused on the end user, has been embraced by India’s fast-growing product and service ecosystem. The egalitarian design concept, started by renowned designer Philippe Starck and then embraced by IKEA, promotes products built for common masses versus the elite few. The movement provides end users with richly rewarding, easy-to-use products and services. Democratic Design is derived from India’s rich cultural history and rooted in the world’s largest democracy. “Indian Democratic Design” showcases a powerful set of innovative product design principles grounded in simplicity, self-reliance, scale, craftsmanship and affordability. “Indian Democratic Design,” showcasing both the design principles and the Indian companies that have embraced them, was unveiled today at Refresh 19, Freshworks’ annual user conference in Las Vegas. Freshworks Inc., the customer engagement software company, has published a new, beautifully crafted book that articulates the emerging democratic design movement in India.
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